Radio Works for Financial Services Available on Demand

On Wednesday, RAB hosted another category-specific presentation, this time focusing on financial services. Radio Works for Financial Services featured Phillip Beswick, chief executive officer, The Media Audit, who shared data revealing why local radio is a secret weapon for financial advertisers. Beswick also spoke about how radio's share of media time stacks up across key financial categories and why it's still one of the most trusted and cost-effective platforms in the media mix. Additionally, Leigh Jacobs, president, media research & marketing, NuVoodoo Media Services, presented a case study on broadcast radio's positive impact on a regional bank's campaign KPIs and radio's ability to drive trust for financial institutions. Read on for some of the kay takeaways from this presentation.