Hispanic Consumers Represent 15% of U.S. Spending; Household Spending Growth Sharply Decelerating, Numerator Reports

Numerator, a data and tech company serving the market research space, has released new findings on Hispanic consumer spending, analyzing how and why Hispanic consumers are adjusting both their budgets and mindsets. The report, The State of Hispanic Spending, combines verified purchase data from Numerator’s Total Commerce Panel and a Verified Voices survey of over 1,600 U.S. consumers. The findings reveal growing financial caution among Hispanic consumers, driven by ongoing economic pressures and uncertainty.