THIS WEEK – 3MQ Makes a Difference: Radio Raises the Volume for Ad Campaigns

As part of RAB's One Voice for Radio initiative, in this live presentation, Jon Miller and Rich Tunkel, Nielsen Audio, will unveil insights into how the 3-Minute Qualifier has transformed Nationwide data–overdelivering campaign goal estimates for advertisers. Tune in to learn the positive implications and the actions to take to maximize on radio's audience growth and understand how to position the updates to your clients. This presentation takes place at noon CT on October 1, 2025.