Finish 2025 Strong and Kickstart 2026 Now Available on Demand!

During a recent RAB hosted live presentation, Celine Matthiessen and Senan Mele, BIA Advisory Services, gave insightful information to guide you through the remainder of 2025 and talked about 2026's best categories for local radio. View the resources on the page, which include the BIA forecast, as well as one-sheets you can view and share with clients and prospects. Radio is a very important ad platform: "Sixty-four percent of U.S. adults listen to traditional radio, and more than half of them tune in to AM/FM stations every day, averaging over 12 hours a week," commented Mele.