Toys R Us Bets Big on Stores, Pop-Ups in Holiday Push

The comeback continues: Toys R Us is rolling out its biggest expansion since its rebirth, adding 10 new stores and 20 holiday pop-ups as it braces for a tariff-tangled holiday season. The company, now owned by brand management giant WHP Global, says this is its biggest growth year yet in this latest incarnation, partnering with Go Retail Group.