RAB Insights

RAB Research Archive

Gen Z Is Killing Traditional Retail – And Upending Thrifting, Too



So far this year, 93% of Americans have bought something secondhand – which leads us to believe that "recommerce" is perhaps more popular now than ever before. That finding (among several others) was revealed in OfferUp's 2025 Recommerce Report, which was released recently.

Source: Apartment Therapy



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