RAB Insights

RAB Research Archive

Gen Z Love Halloween: 93% Will Celebrate and Spend $622 on Average



It's no surprise that Gen Z aims to go all-out for the season's celebrations. Their households plan to spend an average of $622 on the holiday, leading spending across costumes, candy, decor and all other categories measured. Halloween budgets get leaner for older generations, with Boomers and older respondents planning to spend just $93 on average.

Source: First Citizens Bank



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