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RAB Research Archive

How Gen Z-ers Are Redefining What It Means To Be Hispanic



Numbering over 18 million in the U.S. and accounting for 25% of the total Gen Z population, "Hispanics make up a larger share of Gen Z than any previous generation," and "will make up an even larger share of Gen Alpha," according to "The Rise of Gen Z Hispanics," a study published by Independent agency RPA.

Source: MediaPost



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