Adobe: U.S. online holiday sales to hit new record of $253B

Strong performance during peak holiday shopping days is expected to help lift U.S, online shopping spending to new heights this year – although its growth will be slower compared to last year. U.S. consumers are expected to spend a record $253.4 billion online this holiday shopping season (Nov. 1 to Dec. 31, 2025), according to Adobe's 2025 online shopping forecast.