RAB Insights

RAB Research Archive

Protein Problems: Where's the Beef?



There's no shortage of edible intel on America's growing protein obsession–and so far, consumers seem willing to pay the price. Whether spurred by the popularity of GLP-1 drugs, which emphasize protein intake, or by diet trends from keto to paleo, Americans are in a full-on stampede for animal protein. As a result, meat prices–especially beef–continue to climb even as domestic production tightens.

Source: MediaPost



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