RAB Insights

RAB Research Archive

Restaurants are younger consumers' top target for spending cuts



We've seen several rebrands and/or refreshes aimed at attracting "future consumers" or "the next generation." Domino's refresh, announced earlier this week, was developed in part to reach "future" customers, and Cracker Barrel's rebrand was drawn up to attract new customers, especially younger ones.

Source: Nation's Restaurant News



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