RAB Insights

RAB Research Archive

Survey: Consumers to use coupons for holiday gifts, curb luxury purchases



High prices and economic uncertainty are continuing to impact shopping plans with the holiday season around the corner. Nearly 40% of Americans plan to spend less on gifts this year, and over half (54.5%) are skipping travel, according to a new survey from AI-powered predictive data firm Resonate.

Source: Chain Store Age



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