How Driverless Cars Will Impact Outdoor Advertising

Estimates vary on the current size of the autonomous vehicle industry, as do projections on the industry’s future growth. But driverless cars are coming and will make a substantial impact on both car culture and roadside billboards, says François de Gaspé Beaubien, chairman & chief coaching officer, Zoom Media and Chairman of the Board, DPAA (Digital Place-Based Advertising Association), which convened its annual conference in New York today