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RAB Research Archive

When Every Brand Sounds The Same: Standing Out In The Age Of AI



The cadence, the phrasing, the "inspirational yet safe" tone. It's as if every company is working from the same playbook. And in many ways, they are. AI has unlocked incredible speed and efficiency, but in doing so, it's flattening brand voices into predictable patterns. The more companies lean on it, the harder it becomes to tell one brand from the next.

Source: MediaPost



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