Radio Works for Healthcare Now Available on Demand

RAB continued with the "Radio Works" series with this past Wednesday's live presentation focusing on healthcare. Radio Works for Healthcare presentation featured Zach Kerker, chief brand and advocacy officer, Springfield Clinic in Springfield, Illinois, who shared actionable insights into the healthcare industry. Here are some of the highlights: Healthcare changes impact marketing: "We really have to validate our worth. We have to show the organization that the money that you're investing here on us is worth it and to be able to track volume that we're driving specifically and the charges that are associated with this and say 'Hey, our marketing department budget is 'X' and we've driven 'Y,' and it's more than that.' This ends the conversation for anyone who's skeptical about whether or not they've invested the right dollar amounts or if that money is well spent. I think marketers really have to have that in order to survive. It's being able to validate our footprint and the actions that we've taken and the results that they've driven," commented Kerker.