RAB Insights

RAB Research Archive

Turn Data into Dollars: The New Ad-to-Sales Ratios



The latest Ad-to-Sales Ratios are here, and they're designed to move you from a salesperson to a strategic partner. Most clients don't objectively know how much they should invest in advertising. This report gives you the missing industry benchmark to guide them. Your New Conversation: Show a client their industry's average Ad-to-Sales ratio. If they are below that average, you've identified their "investment gap." Frame this gap as a clear opportunity to grow and capture market share.

Source: RAB



View / Download