RAB Insights

RAB Research Archive

Sports fandom becomes a matchmaker (or breaker) for 45% of Gen Z daters



Can rival sports teams really put a relationship in jeopardy? For more than a quarter of the 2,000 sports fans surveyed by Hard Rock Bet, the answer is yes. Although more than half of the respondents (55.4%) said it wouldn't be a dealbreaker, a not insignificant 17% admitted that they'd prefer it if their partner supported the same team.

Source: DatingNews.com



View / Download