Clarity will be key to brand success in 2026, says new report

We're living in an age of overwhelming digital saturation, bombarded with constant brand communications across every channel. According to CSG's 2026 State of the Customer Experience Report, customer loyalty is under pressure as consumers reach breaking point with brand communications. CSG's global survey of 1200 digital citizens reveals consumers are increasingly tuning out marketing messages amid a constant barrage of digital noise.