Gen Z and Gen Alpha set to drive 40% of fashion spending by 2035

Gen Z and Gen Alpha are projected to account for 40% of fashion spending within the next decade. These generations spend 7% more of their disposable income than previous generations on clothing and shoes. Fashion also serves as the entry point to AI for many young consumers, with 41% of Gen Z and Gen Alpha using AI weekly to shop for fashion items compared to 34% of older generations.