Gen X: The overlooked generation with outsized impact

Compared to Baby Boomers and Millennials, Generation X flies under the radar as a valued financial force. This influential group of prime earners, born roughly between 1965 and 1980, is smaller in size than the Boomer and Millennial generations but carries a surprisingly large footprint. They are decisionmakers and influencers, guiding spending not just for themselves, but for aging parents as well as children who rely on them.