RAB Insights

RAB Research Archive

News influencers fact sheet



News influencers on social media have become a popular alternative to traditional journalists and news organizations as a source of news for many Americans. This fact sheet looks at Americans' experiences with news influencers on social media. Explore the patterns and trends below. About one-in-five U.S. adults (21%) say they regularly get news from news influencers on social media, identical to when we first asked this in 2024.

Source: Pew Research Center



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