RAB Insights

RAB Research Archive

How Americans are thinking about aging



The U.S. population is aging rapidly. From 2004 to 2024, the share of Americans ages 65 and older increased from 12.4% to 18.0%, according to the U.S. Census Bureau. This is due in part to the country's declining birth rate and increased life expectancy, but also because Baby Boomers – whose generation is defined by the increase of births in the U.S. following World War II – are now well into their 60s and 70s.

Source: Pew Research Center



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