US toy industry grows sales through the third quarter, Circana reports

Industry growth is largely being driven by collectible toys (+33%) and licensed toys (+14%). Strategic trading card games, sports trading cards, and action figure collectibles led the charge for collectibles; sports, witches and wizards, animals, movies, and video games were the big licensing themes. Seven of the 11 supercategories posted dollar growth, with six of them also showing unit growth.