RAB Insights

RAB Research Archive

Recently updated, Top Business Trends will show you the annual retail cycles



Based on the latest three-year average using data from the U.S. Department of Commerce, RAB's Top Business Trends lists sales trends for key advertiser categories. Use this resource when prospecting to identify periods within the annual sales cycle where your prospects should advertise. Understanding which categories are hot at different times of the year will not only help you as you prospect for new business, but also help existing clients determine when they should heavy up their ad spend.

Source: RAB



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