RAB's Auto Toolkit will help you prospect automotive clients

Automotive is one of radio's hottest categories, and no other medium has the reach to target auto buyers like radio. Prospecting automotive clients is easier with RAB's Auto Toolkit. Powered by and recently updated with MRI-Simmons data, this RAB resource can help you create a ready-to-present PowerPoint presentation comparing your radio station format with profiles of dealers' customers. A fully customizable presentation includes specific demographic information on vehicle buyers, such as gender, age, income, etc.