RAB Insights

RAB Research Archive

What are holiday shoppers putting on their lists? Earlier starts and smarter carts



Holiday shoppers are opting for convenience over chaos, planning earlier, comparing smarter and maximizing their budgets with loyalty rewards, sales events and a little help from smart tech, according to Mastercard's first-ever Shopper Snapshot, a survey of more than 4,000 consumers in the U.S., Canada, U.K. and UAE by the Harris Poll.

Source: Mastercard



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