Finish out the year strong. Don't let your prospects leave money on the table!

Here's a fact that should change your entire sales approach: 43% of small businesses are already qualified for co-op advertising funds. The catch? Most don't even know that money exists, so it vanishes, unclaimed. That's money they should be spending with you. As the year comes to a close, imagine how appreciative your clients will be on your next call will be when you open with, "I used RAB's Co-Op Directory and found potential ad funds you've earned." You instantly change the conversation from a sales pitch to a partnership. You're not asking for their budget; you're helping them recover their own money and help drive sales for them.