64% of Cyber Weekend buyers say rising prices impacted their shopping; 56% shopped primarily or exclusively online

Numerator, a data and tech company serving the market research space, has released verified buyer survey insights from over 9,100 respondents for the full 2025 Cyber Weekend (Thanksgiving through Cyber Monday; online and brick & mortar shopping). A clear preference for at-home convenience emerged, as 56% of consumers shopped primarily or exclusively online.