Benchmarking the next chapter of radio, digital & AI

The 14th annual RAB–Borrell Digital Benchmarking Survey is now open, and your participation is more important than ever. This year's study, sponsored by Marketron, goes beyond traditional sales and revenue trends to explore a powerful new frontier: how broadcasters and sales teams are using artificial intelligence. For the first time, the survey will benchmark AI adoption across the industry—from generating proposals and streamlining creative to enhancing client outreach and improving campaign performance. Your insights will help identify where AI is delivering real value today and where the biggest opportunities lie ahead. READ MORE