Molson Coors says 'Just Bring the Beer' in bid to millennials, Gen Z

While a time for togetherness, the holidays are also often a source of stress for many consumers, especially when it comes to deciding what dish to prepare for a gathering. With "Just Bring the Beer," Molson Coors is positioning beer as an affordable, no-fuss solution that allows consumers to spend less time overthinking and more time enjoying friends and family.