RAB Insights

RAB Research Archive

Survey: One-third of consumers spend more when using digital wallets



Led by younger demographics, digital wallet usage is becoming more common among American consumers. Almost two-thirds (63%) of Americans have used a mobile wallet to make a purchase, according to a new survey from LendingTree. This rises to 84% of Gen Zers (ages 18 to 28) and 81% of millennials (ages 29 to 44), compared versus 60% of Gen Xers (ages 45 to 60) and just 30% of baby boomers (ages 61 to 79).

Source: Chain Store Age



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