November Retail Sales Remained Steady but Critical Holiday Shopping Weeks Lack Momentum, Reports Circana

Overall retail spending held steady in November, with 1% growth and flat unit demand, but spending on necessities like food continues to take priority, and elevated prices are eroding the consumer’s discretionary spending ability. In the combined four weeks ending Nov. 29, 2025, overall U.S. retail sales revenue grew 1%, while unit demand remained flat once again compared to the same time in 2024. Retail food and beverage sales revenue rose 2%, and unit sales were up 1%.