Holiday Shoppers Continue to Outpace 2024 Spending Levels, With Fewer Returns

Online shoppers are spending more this holiday shopping season compared to a year ago, while returning fewer items, according to Adobe Analytics. Holiday shoppers spent $187.3 billion between Nov. 1 and Dec. 12, up 6.1% from the same period a year ago. Adobe is projecting online sales for the entire holiday season will total $253.4 billion, up 5.3%.