RAB Insights

RAB Research Archive

A 2026 Sales Playbook for the New Marketplace



If you want 2026 to be a breakthrough year, start by recognizing one fundamental truth: the marketplace isn’t just shifting, it’s transforming. And the sellers who win in 2026 will be the ones who build a strategy around what’s really happening with consumers and culture.

Source: Tony Coles, President, Multi-Cultural Business and Development, iHeartMedia; President, Black Information Network

Tony Coles, President, Multi-Cultural Business and Development, iHeartMedia; President, Black Information Network

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