Do your prospects understand how co-op advertising works?

Each year, 43% of small businesses are eligible for co-op advertising reimbursement, yet fewer than half take advantage of the funds they’ve already earned. Even more surprising, more than half of those businesses miss out simply due to a lack of awareness or training.

That’s money you can bring to the table on every sales call. Imagine how much easier it is to start a conversation when you’re offering advertising dollars that help offset their costs. Co-op funds don’t replace an advertiser’s message—they amplify it.

Keep in mind, co-op funds often come with expiration dates, so timing matters. Acting now can help your prospects avoid leaving money on the table. Many organizations are currently running special promotions that qualify for co-op funding.

To explore available opportunities, visit the RAB Co-op Directory in Sales Tools > Prospecting on RAB.com (or click the previous link).

• Extended Warranty Savings From Cub Cadet! Offer Valid 1/1/2026 - 2/28/2026
• Cadillac Certified Service Winter Ready Service Event! Offer Expires 2/28/2026
• Spartan Intimidator Gear Up Sales Event! Offer Expires 4/30/2026
Source: RAB



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