RAB Live Presentation - Commands to Context: How Sellers Get Better Results from AI

Under RAB’s broader AI-for-Radio initiative, RAB is launching a new series of AI-focused live presentations in 2026. The series is designed to help sellers and managers navigate today’s fast-evolving, AI-driven marketing landscape with clarity, confidence and practical application.

Kicking off the first of the series, “Commands to Context: How Sellers Get Better Results from AI,” presented by Kelli Frieler, chief executive officer, Vibrant Impact, will explore how to transform AI from a simple task engine into a true sales thinking partner.

Using RAB’s 7 Steps to Selling Success framework, Frieler will demonstrate how adding human insight, client context and real business challenges to the LLM (large language model) enables sellers to generate stronger outcomes. This data inclusion will help your AI tool deliver more relevant ideas, sharper strategies and more effective client conversations.

This presentation takes place at 12 p.m. CT on Wednesday, January 14. Click here to register.