RAB Insights

RAB Research Archive

Wow! If You Budgeted for a BIG Increase In Digital Sales in 2026, You're Not Alone



Preliminary survey results show most radio managers budgeting healthy double-digit increases in digital revenue. One in four anticipate increases of 35% or more.

What is YOUR station expecting?

If you haven't taken the annual RAB/Borrell digital benchmarking survey yet, please do so before January 8. Results will be released next month.

Click here to take the survey.

Source: Gordon Borrell, CEO, Borrell Associates



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