8 grocery industry trends to watch in 2026

Grocery retailers are entering 2026 amid economic pressure and rapidly changing shopper habits, from value-seeking behavior to health-driven and multicultural food trends that are reshaping how and where consumers buy.

This creates opportunity for media sellers to position advertising as a way to reach targeted shopper segments, drive store traffic, support promotions, and help grocers stand out in an increasingly competitive, margin-sensitive environment.