Cost of Living Crunch: 92% of Americans Cut Back Spending in 2025

A new national survey finds that rising living costs are outpacing wage growth for most Americans, forcing 92% of workers to cut back on spending—including essentials like groceries and healthcare—and many to dip into savings or take on debt just to make ends meet. This widespread financial squeeze highlights why consumer spending is tightening and why marketers should emphasize value, practical solutions, and targeted messaging that connects with cost-conscious audiences in 2026.