Home Affordability Remains Strained Nationwide, with Modest Fourth Quarter Improvement

Homes in 99% of U.S. counties remained less affordable than their historical averages in the fourth quarter of 2025, even though modest improvements in affordability occurred quarter-over-quarter as mortgage rates eased slightly and wages edged up.

These persistent affordability challenges—driven by home prices rising faster than wages—mean many buyers are priced out of ownership, creating a backdrop where value-oriented messaging and financing solutions can resonate strongly with cost-conscious consumers.