GLP-1 users spend more at restaurants despite cutting back on alcohol and retail food purchases

New data on GLP-1 weight-loss drug users shows a shifting consumer dining pattern—while these households cut back on alcohol and packaged food purchases, restaurant spending edges up slightly after an initial dip, with casual dining seeing the biggest gains as preferences evolve toward lighter, health-aligned menu choices.

This emerging consumer segment’s behavior suggests restaurants and food brands can benefit from tailoring offers around portion-aware options, health-forward items, and targeted promotions that connect with diners who are redefining how and where they spend on eating out.