Do your prospects know they may already have money to advertise?

Co-op advertising is reimbursement dollars provided by manufacturers and brands to help local businesses pay for advertising. Each year, 43% of small businesses are eligible for co-op funds, yet fewer than half use them—mostly because they don’t know they exist or don’t understand how they work.

That’s your opening. Co-op funds make your sales call easier because you’re not just selling advertising—you’re helping cover the cost. These dollars are designed to amplify an advertiser’s existing message, not replace it.

One important catch: co-op funds often expire. If they aren’t used, they’re lost.

To explore available opportunities, visit the RAB Co-op Directory in Sales Tools > Prospecting on RAB.com (or click the previous link).

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