Think Like a Salesperson

During last week’s RAB live presentation, Commands to Context: How Sellers Get Better Results from AI, Kelli Frieler, CEO Vibrant Impact, shares how to turn AI into a true sales partner using RAB’s 7-Step to Selling framework.

Selling success isn’t about the AI tools you use — it’s about how you think, who you learn from, and how you apply AI to your daily sales habits. In this clip, Frieler explains why top sellers use AI as a thinking partner, not a shortcut, and how mindset and activity still drive real results.

Want to hear and learn more from the presentation? Watch the presentation on demand and start using AI more strategically.