U.S. Optical Industry Value Hits $69.5 Billion in 2025, The Vision Council’s Latest Market inSights Report Says

The U.S. optical industry grew to $69.5 billion in 2025 as consumers bought fewer but higher-value products, with increased prices and value-driven spending offsetting declines in unit volume and eye exams.

Higher spending per purchase in the vision-care category signals a receptive audience for value-driven messaging that aligns with shifting consumer behavior.