RAB Insights

RAB Research Archive

Most Pet Owners Would Cut Personal Spending Before Sacrificing Pets’ Needs



Even as household budgets tighten, most pet owners say they would cut their own spending before sacrificing their pets’ needs—especially for food, veterinary care, grooming, and wellness.

That kind of emotional loyalty creates strong opportunity for pet-focused businesses to stay visible, reinforce trust, and connect with owners who consistently prioritize their animals regardless of economic pressure.

Source: Talker Research



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