Where Is Radio Revenue Headed in 2026? Insights From BIA

BIA projects the U.S. radio advertising market will reach approximately $12.5 billion in 2026, reinforcing radio’s continued strength in local advertising - and the revenue opportunities available to sellers.

Join RAB and BIA at 12 p.m. CT on May 13 for a live member webinar exploring where radio revenue is trending and which categories are creating the biggest opportunities across local markets.

Using insights from BIA’s U.S. Local Advertising Forecast, this session will break down updated radio revenue projections, expectations surrounding the upcoming midterm election cycle and political advertising, and the advertiser categories fueling market demand. The discussion will also examine how advertising dollars are being distributed across media channels - and where radio sellers can position themselves to capture a larger share of spend.

You’ll walk away with actionable insights to help strengthen client conversations, align with advertiser priorities, and uncover new revenue opportunities in an evolving marketplace.

Registered attendees will receive access to the presentation following the webinar.
Presenters:

• Celine Matthiessen, VP analysis & insights, BIA Advisory Services
• Senan Mele, VP forecasting & data analysis, BIA Advisory Services
• Steve Passwaiter, president, Silver Oak Political