RAB Insights

RAB Research Archive

Lenses by the Numbers



Optical retailers continue to see growth in premium lens categories, with increased demand for personalized progressive lenses, computer/office lenses and polycarbonate materials, while traditional bifocal and trifocal sales continue to decline as consumers shift toward more customized vision solutions.

These evolving preferences point to consumers investing in comfort, digital lifestyle support and personalized care, creating relevance for optical retailers, healthcare providers and wellness-focused businesses that can align offerings with screen-heavy habits and aging demographics.

Source: 2020 Magazine



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