More Trips, Bigger Budgets, Diverse Experiences: Inside Affluent Travel

Affluent travelers are taking more trips, spending more and seeking a wider range of experiences, with higher interest in multi-destination travel (34% vs. 21% of all travelers), city breaks and cultural trips, while being less constrained by budgets and more open to adding activities and premium experiences.

This combination of frequency, spending power and experience-driven behavior highlights a high-value consumer segment, creating momentum for travel, hospitality, luxury retail and experiential services that can deliver personalized, multi-layered offerings beyond traditional leisure trips.