US Agentic Commerce Revenue Forecast to Reach $1 Trillion by 2030

Agentic commerce—the use of AI agents to help consumers shop, compare and make purchasing decisions—is projected to generate as much as $1 trillion in U.S. retail revenue by 2030, with 68% of consumers already using AI tools during shopping journeys and many relying on them to compare products, prices and reviews.

This rapid shift toward AI-assisted purchasing highlights a changing path to discovery and decision-making, creating momentum for retail, e-commerce, financial services and consumer brands that can optimize for personalization, machine-readable content and seamless digital experiences.