Study: Consumers Largely Disinterested In Vehicle Buying

A new study found most consumers remain largely uninterested in vehicle subscription services, with concerns around cost, value and long-term affordability outweighing the perceived convenience and flexibility these programs offer.

This hesitation highlights continued consumer preference for ownership clarity and predictable costs, creating implications for automotive, financial services and mobility sectors that must better communicate value, flexibility and financial practicality as alternative ownership models evolve.